How to attract and retain online casino players? Report from SoftSwiss CEO Ivan Montik
What player acquisition techniques are available for online casinos? On April 24, the speaker of Minsk iGaming Affiliate Conference, CEO of SoftSwiss Ivan Montik will highlight this issue.
Presentation topic: “Online casino: Player acquisition and retention”.
Ivan will delve into techniques that make online casinos more attractive for players: use of affiliate programs, media, SEO. The speaker will focus on pros and cons of every technique and explain how conversion influences the online casino performance.
Besides, the expert will deal with the issues of the player lifetime value, for example, what it depends on and how an affiliate can affect it.
Ivan Montik is the entrepreneur that unites two worlds: IT and iGaming. Back in 2008, he founded SoftSwiss that delivers IT services for gambling companies.
In 2013, SoftSwiss presented Merkeleon software designed for online auctions. The gambling market accepted the product with enthusiasm. Later, a successful online casino product of the same name SoftSwiss followed. Today the company also provides software solutions for iGaming companies that use cryptocurrencies for settlements. Besides, SoftSwiss hosts a gaming aggregator with 2,000 API games.